General
General Tire tires. General specializes in SUV and 4x4 tires. The Grabber and Altimax models combine durability and versatility. General also offers tires for passenger cars, vans, highways, as well as earth-moving and heavy machinery. General Tire invests in eco-friendly technologies, such as the Argonaut and Altimax series focused on low rolling resistance. A reliable combination of American heritage and German technology expertise. While SUV and off-road tires are the brand's strengths, their passenger car UHP and performance models compete with more well-known premium brands.
General
General Tire Tires.
General specializes in SUV and 4x4 tires. The Grabber and Altimax models combine durability and versatility. General also offers tires for passenger cars, vans, highways, as well as for construction and heavy machinery. General Tire focuses on environmentally friendly technologies, such as the Argonaut and Altimax series aimed at reducing rolling resistance. A reliable blend of American tradition and German technological expertise. Although SUV and off-road tires are the brand's strengths, the UHP and performance models for passenger cars compete with more well-known premium brands.
History & Background
The company was founded in 1915 in Akron, Ohio, under the name General Tire & Rubber Company, and quickly became known for its durable quality, especially in the truck and off-road vehicle tire markets. In 1987, Continental AG purchased the tire division, and today the brand operates as a subsidiary of Continental while maintaining its American identity